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5 Google Ads Updates from February 2020

5 Google Ads Updates from February 2020

As always, the world of Google Ads and paid search is moving quickly. With new functionality and features, and changes in the way Google is delivering campaigns across Search and Shopping, it’s important to keep up to date to make sure your campaigns are being managed effectively. Here are some...

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3 Reasons Why Shopify Is Strong at Automation

3 Reasons Why Shopify Is Strong at Automation

Shopify is a fast growing ecommerce platform, especially for ambitious retailers with simple ecommerce setups experiencing rapid growth. One of the key reasons why Shopify is adopted by many of these retailers is its strengths with automation. This is especially true for their enterprise...

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Amazon Content Optimisation: Relevant to the A9 + Relevant to the User = Success

Amazon Content Optimisation: Relevant to the A9 + Relevant to the User = Success

Well optimised content is the foundation of success when selling on Amazon. For each product, you need to create a finely tuned balance taking into account both relevance to the A9 and to the user in order to positively impact the likelihood of getting the sale. Fundamental to this is...

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